Growth Hacking Basics: A new way of doing innovative marketing through technology. Growth hacking marketing is a digital approach of doing marketing with less or no money. It usually creates approaches and mechanisms, through technologies, that work especially for the products they are designed for.
Why? Because they are the right people for our product.
Growth hacking marketing is appropriate for startups, for technologies and for web based businesses. The virtual environment is the one that spread the news like a virus. Growth hacking is working with a viral effect. People are becoming your product advocates only with “Word of mouth”.
This approach is working with small or no budget, because the unique mechanism, tool or idea is usually generated and executed technically by the company team. Growth hacking in terms of budget is similar to Bootstraping, when the business uses only alternative and creative way to promote itself.
Growth Hackers are people with a wide range of technical and marketing skills. A real growth hacker should be aware of all digital marketing techniques as well as basic coding and web design.
It uses lot of data analytics with the only purpose to identify the perfect market segment for our product. If the right tool is found the effect of the growth hacking actions should have viral effect and should spread the product features as a disease.
Growth Hacking Agencies are usually digital marketing agencies. Some of them work only with startups, because the actions with a starting company are giving more freedom, the MVP (Min Viable Product) is still under consideration and ready for development. There are lot of freelancers working as growth hackers. They should be aware of all trends of digital marketing, techniques and innovative approaches. There are lot of popular growth hacking tools applicable for starting business.
Technology companies, SAAS products, even standard fast consuming products. Growth hacking is appropriate even for mature products, which need rapid growth.
Our professional approach will give your business benefits, which will directly reflect your financial results