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What is whitepaper in digital marketing?

What is whitepaper? Whitepaper is an interactive presentation material, element of the whitepaper marketing communication mix. It is appropriate for online distribution, and has the purpose to enrich the content of an Internet page and to support its SEO – Search engine Optimization  In the

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What is growth hacking?

What is growth hacking marketing? Growth Hacking Basics:  A new way of doing innovative marketing through technology. Growth hacking marketing is a digital approach of doing marketing with less or no money. It usually creates approaches and mechanisms, through technologies, that work especially for the products

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Web content – how to manage it?

Management of web content The content management process, in the common case is building a good link structure, construction of anchor phrases, outside link building and analysis of existing and new page content.  In many cases the content management needs deep research and analysis of competitive

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Growth Hacking Marketing Workshop

Growth Hacking Marketing Workshop

Growth Hacking Marketing Strategy Workshop Workshop Growth Hacking – history, concept, case studies, tools As a digital marketing concept, directed totally to business growth,, Growth Hacking marketing uses practical tools to measure customers behaviour and identify specific target group, the ones who will advocate the brand. In

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Digital Marketing Agency – Sofia, Bulgaria

Digital Marketing Agency – Sofia, Bulgaria

How to find the right Digital Marketing Agency? If you are looking for local or global Internet presence, SEO, PPC advertising or CRO, Content management or other digital marketing services, you should identify your short and long term business goals, before choosing the digital marketing

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Innovatoria is part of the European Digital Skills and Jobs Coalition

Innovatoria is part of the European Digital Skills and Jobs Coalition

Digital Skills and Jobs Coalition is a multi-stakeholder partnership involving Member States, companies, social partners, NGOs and educational establishments – to help meet the high demand for digital skills in Europe which are essential in today’s digital society and economy. We are delighted that you

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Web and graphic design

Web and graphic design

Top ten mistakes of the web design Any improvement in your website should be integrated in line with some basic graphic or web design rules, otherwise the lack of compatibility of visuality and functionality would lead to bad results when using your web page and its

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SEO trends that will dominate in 2017

SEO trends that will dominate in 2017

Search Engine Optimization (SEO) is a complex game that continues in 2017 A game that if you play cleverly will hold several positions ahead of the competition. To dominate is important to track changes that occur in the search engines to keep an eye and

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Growth hacking marketing strategy

Growth hacking marketing strategy

What is growth hacking marketing strategy? There are few concepts, which might serve as definitions of Growth hacking. In general it is a marketing strategy, which aims to quickly grow a new product with experimenting various marketing channels and instruments. Start ups, Internet products are

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