Web site design – corporate web site development

WEB SITE DESIGN

USEFUL TIPS FROM OUR DIGITAL MARKETING BLOG ✎

CORPORATE WEB SITE DESIGN

Every company desires to present its products or services to the widest possible customers audience. The corporate web sites serves such goals, it contains detailed company information, social media links, contact data.

A business web site development requires good preparation and precise graphic concept.

The corporate web site content, in most of the cases, is a short presentation of the business, the team behind the business, history; Products, services with detailed descriptions, contact information and all that with visually pleasing design. User friendly interface and tested user experience architecture.

LANDING PAGE DESIGN

What is landing page? – a single Internet page,a part of existing web site or hosted on independent domain, which contains the complete information, dedicated to present shortly a business, has a promotional purpose or is serving the needs of a promo product or event. It is usually is designed as a tool for remarketing.

Landing pages are often used for promotional purposes

A landing page will have lot of hyperlinks to the main web site of the business.  A landing page could present only a specific aspect of a business – pricing plans, call to action, feature page or product page.

INTERNET SITE RE-DESIGN

The corporate web sites are critical for the businesses development. The constant change of business environment, requires refreshment of the web site information, adequate to the fast changing market conditions and Internet trends.

The web site is not eternal. The web design, as each design field has fashion trends, the fashion is dynamic. With the dynamic development technologies, the way a web site looks, could be decent for not more that 4-5 years, after that period a web site should be evaluated according to the new technologies and devices.  Big part of the Internet web sites genome still don’t have a mobile  view, which makes their mobile device usability, practically impossible. Such condition reflects to the web site organic position with search engines like Google., Bing. If such web sites applies SEO – search engine optimization, it should start with the design.

If the web site re-design is made according to the SEO rules, the achieved search engine positions will not change, keep the link structure,and when that is not possible to redirect the new pages to the old URLs.

ONLINE SHOP DESIGN AND DEVELOPMENT

The Internet shop is a whole e-commerce platform, which allows sales in real time. There are lot of CMS – content management systems, with full functionality for Internet sales  processes, customer service and management of orders, including payment and deliveries.

Internet shop development, as design and technical settings, is not enough for successful Internet sales, including customer service, traffic, good communication  and promotion.

The Internet shop with features related to sales is not a condition for profitable business.  There are a lot of extra activities like promotion, web site optimization, stаff  training, Growth Hacking Marketing Strategy, that should be applied to make the venture successful.

Innovatoria has 10 years of experience in development and successful management of online shops. Their integration with marketplaces, marketing automation processes and delivery services.