WHITEPAPER Marketing is one of the biggest trends of Content Marketing. Whitepaper is an interactive material with a presentation purpose, designed for online introductions and distribution. It is quite effective for B2B products and services. It is comparatively short – electronic brochure in 2-8 pages and presents benefits and comparisons. It could review competitive advantages or to analyse data. The good Whitepaper design presents products and services inline with the company corporate identity.
Infographic – interactive material for online presentations and distribution, which uses visual elements to present product benefits and advantages with graphics instead with a text. The Infographic design should be in context of the visual and graphic company identity. As an element of the Whitepaper marketing and design, it could enrich the content of a web site.
Orgagraphics, the same as Infographics have the purpose to present data or organizational interactions and processes, structures related to sales activities or even models for using a service or product. The orgagraphic design should be in line with the product, brand corporate guidelines.
Power Point presentations are a classic tool for standard lectures, product or service presentations. Their design is a key indicator for the quality of the presentation.
Interactive material, an electronic copy of a print book edition. The book formatting for e-readers is part of the book digitalization process. The e-books could serve also the goals of the Whitepaper marketing as a presentation material, designed in the requirements of the company brand guidelines, for B2B presentations of products and services.
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