A game that if you play cleverly will hold several positions ahead of the competition.
To dominate is important to track changes that occur in the search engines to keep an eye and make the necessary changes in time. This requires great perseverance to stay always in the forefront.
SEO industry is very dynamic, the activity becomes more complex and requires more skills, knowledge, practical use of new tools. For this reason, the profession becomes more expensive paid service and site optimization for search engines, too much for self-fulfillment and requiring separate budget and staff.
1. The emergency and development of AMP (Accelerated Mobile Pages) – Open protocol that allows creating mobile pages that load instantly on mobile devices. The idea is that with small structural changes sites can be recharged 4 times faster using up to 8 times less resources. Google now favors sites that use AMPs
2. Compact and rich content – People are tired, and do not have time to read long texts. The brief content which thoroughly examines topics and answers will be preferred by search engines, compared with the long boring texts.
3. Personal branding will become the secret weapon of SEO – the Web history exists not only for the brands and their virtual development but also for people working on them. Often the name of a person may be stronger than a trademark and post from a person in a personal blog to get a better position on the corporate blog.
4. UEO (User Experience Optimization) will begin to merge with SEO – user experience has always been important in search engine optimization (SEO), being alert for search engines to ease consumer orientation and length of use of the sites.