• Innovatoria
• | November 7, 2016
• | Digital Marketing Blog

The perfect web text

The good web design is not enough to make your web site perfect.

The content – the text is important as much as the visual concept.

It doesn’t matter how good the visualization is if the content doesn’t grab the users.

Writing style

Use short and clear sentences. Avoid using foreign words, jargon, dialect words.

Addressing the text

After defining carefully your audiences try to choose the best tone of the content. If your purpose is to create easy feeling, use 1^st pronoun single tense

If you want to make a formal feeling use 3rd pronoun, single tense (he, she, it).   Carefully check your texts. The automatic spelling is the first step. Find time to read the text in details. When you work with a text for a long time, you can loose visible mistakes. Trust somebody else from your team to check the text independently, but with the necessary competency that you need.

The style of the web space

It is quite important to understand your audience and its needs and to adapt the structure of the information to its style. Consider the fact that the users often go through the site selectively.

The text in the site has only 1 purpose – to convert the users into customers.

It is proved that 80% from the readers are just going through the texts.

Texts attached to visuals, titles, subtitles and quotes (short samples from an article, aside with bigger font): are good ways to offer people information, which usually don’t read carefully.

People read differently in the web space – they miss on purpose the long texts, bad presented text or small font text. The screen reading is a burden for the eyes.  This fact requires short and tight texts.

Think carefully for the titles of the pages, the leading parts of each paragraph, the hyperlinks, and the navigation – back and forward in the content.

The search options are important for the good orientation and use of the content.

The clear texts, titles are facilitating the search process in the web content.

It is good to have heavy titles, but this doesn’t help to optimize a respective publication.

The things must be finding easily not only on the first pages, but through the whole web page.

Length of the text

In the web space the text must be shorter and more focused on the subject.  Surfing in the web people are regularly temptated to jump from page to page, so it is important to show the most significant information quickly.  In the same time the web space is unlimited and that infinity could be used with the texts. If the audience requires depth of the topics it could be offered without limits.

Hyperlinks

The hypertexts could help in explaining a lot of things to the readers in a good and careful way. It is better if the hyperlinks are in the end of the text, otherwise could loose the reader sending him to other site and topic.

The 10^th mistakes of the design

The good web design must follow strictly the general design rules. Each improvement in your web site must be integrated in correspondence with the general design rules; otherwise the lack of compatibility of visual part and functionality will lead to bad results of using your web page and its acceptance in the web space.

1. Nonstandard elements in the users’ interface

When the users must use nonstandard navigation bar they miss some opportunities.  Even if you develop incredible interface components, which saturate the standard analogs of Apple and Microsoft, it is recommended to use the default ones.

 

2. Inconsistent design

The consecutive build design is quite important. The clear distinguished design parts are significant for the quick orientation. . Use identical colors and styles, fonts. Avoid using 20 different styles for buttons in1 web site or 10 different fonts.

 

3. Following the others

Not always the new design trends are applicable for each type of business identity and web site. When you develop a new web page don’t research the trends for web design, but research the competition web pages and the related businesses in order to create knowledge for the brand.

 

4. Design before content

The leading part of a web site is the content. Don’t adapt the content into the design and don’t put content into the design as a secondary action. Each design element must exist only if it improves the content.

 

5. Requirements for certain versions

The requirement for an exact or minimal version is still existing – some web sites are quoting a browser or plug-in.   Sometimes this is unavoidable, but if you put such warnings on your site, don’t miss to change them when new version become available.

 

6. Imitation of HTML site with Flash

Using inappropriate technologies is confusing the users. For example flash sites that look like HTML sites. The pages look alike, but the functionality is different.

A solution in such cases is to use Flash elements for certain components and HTML for the rest.

 

7. Not clear purpose of the site

If the user has to open the “about us” section to find out who are you, the site is not constructed correctly. The users must be aware of your products and services with the first entering of the home page. It is good to show the general company activities upfront.

8. Neglecting others’ opinion

If you want your site to answer your customers’ needs, it is good to listen to their opinion. In this way you will be sure that the offered solutions are the right ones for them. The clients know the products better than you and their answers will lead you to correct direction.

 

9. Not enough flexible CSS presentation

Designers usually fix margins and fill paddings in CSS, without a real need of that. If the tags div are moving, everything is fix, the wight and all fields are fasten, there is no space for breathing and the formatting is changing order in Internet Explorer 6.

The formatting is delicate, which could destroy the whole form.

10. Visual sense before users’ experience

Important is the harmony between the visual part and the easy use of an Internet site.

One type typography, small number of used colors, few accents, easy navigation. Create rules, which will build the site and follow them.

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